Neville Brody

Brody’s experimentation with his self-made sans-serif typography, along with his Pop Art and Dadaism influence, caught the attention of music record companies such as Fetish Records and Stiff records after he left college. His CD covers leads toward a grudgy and a punk scene. The album Micro-Phonies by Cabaret Voltaire was art directed by graphic design heavyweight Neville Brody in 1984. Brody’s infamous typography features on the front and a bandaged figure spouting liquid from the mouth stares blankly at the viewer. Brody made his name largely popular through his revolutionary when he worked as an art director for “The Face” Magazine. He changed up the “basic” and “structural” rules that existed in the British culture into a more artsy and vibrant aesthetic.

Brody was evidently my main contextual reference, as I experimented with his reoccurring themes of circles and minimal colour. After applying his technique to my work I decided I would carry through his circle theme into my typography final piece. His use of the vibrant and striking single appearances of red in his work is what originally caught my eye.

 

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